Americans’ perception of AI is generally negative, though they see ‘beneficial applications’

A new poll of Americans across nine states by Heartland Forward finds that Americans are generally wary of artificial intelligence but are more positive about the potential in specific economic sectors. (Getty Images)

A vast majority of Americans feel negatively about artificial intelligence and how it will impact their futures, though they also report they don’t fully understand how and why the technology is currently being used.

The sentiments came from a survey conducted this summer by think tank Heartland Forward, which used Aaru, an AI-powered polling group that uses news and social media to generate respondents.

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The poll sought to learn about the perceptions of AI for Americans across different racial, gender and age groups in Alabama, Illinois, Indiana, Louisiana, Michigan, North Dakota, Ohio, Oklahoma and Tennessee. Heartland Forward also held in-person dinners in Fargo, North Dakota, and Nashville, Tennessee, to collect sentiments.

While more than 75% of respondents reported that they feel skeptical, scared or overall negatively about AI, they reported more positive feelings when they learned about specific uses in industries like health care, agriculture and manufacturing.

Many of the negative feelings were about AI and work, with 83% of respondents saying they think it could negatively impact their job opportunities or career paths. Those respondents said they feel anxious about AI in their industries, and nearly 53% said they feel they should get AI training in the workplace. Louisiana respondents showed the highest level of concerns for job opportunities (91%), with Alabama showing highest levels of workplace anxiety (90%).

Respondents also had huge doubts about AI’s ethical capabilities and data protection, with 87% saying they don’t think AI can make unbiased ethical decisions, and 89% saying it doesn’t have the ability to safeguard privacy.

But when the pollsters told respondents about specific AI uses in health care, agriculture, manufacturing, education, transportation, finance and entertainment, they got positive responses. The majority of respondents believe AI can have “beneficial applications” across numerous industries.

Nearly 79% of respondents felt AI could have a moderate or positive impact on health care, 77% said so about agriculture, manufacturing and education, 80% said so about transportation, 73% said so about finance and 70% said so about entertainment.

Very strong positive feelings about AI were less common, but some states stood out, seeing applications in dominant local industries. North Dakota showed more interest than others when it came to agriculture, with 35% of people seeing “very high” potential, compared to 19% in Oklahoma and 18% in Louisiana.

“It really shows us that one, education is important, and that two, we need to bring the right people around the table to talk about it,” said Angie Cooper, executive vice president of Heartland Forward.

The negative and positive sentiments recorded by the poll found very little variation between the gender, age and racial groups. The negative sentiments of AI’s impact on society were held across the entire political spectrum, too, Cooper said.

Another uniting statistic was that at least 93% of respondents believe that it’s at least “moderately important” for governments to regulate AI.

Cooper said that during the organization’s dinners in Fargo and Nashville — which brought investors, entrepreneurs, business owners and policymakers together — it was clear that people had some understanding of how AI was being used in their sector, but they weren’t aware of policies and regulations introduced at the state level.

Though there’s no federal AI legislation, so far this year, 11 new states have enacted laws about how to use, regulate or place checks and balances on AI. There are now 28 states with AI legislation.

“The data shows, and the conversations that we’ve had in Fargo and Nashville really are around that there’s still a lack of transparency,” Cooper said. “And so they believe policy can help play a role there.”