Pendeza is a new online boutique specializing in jewelry handcrafted by Maasai artisans in Kenya. Owned and operated by Burlington resident Tony Tukai and his business partner Peggy Nderi in Kenya, the spirit of Pendeza is grounded in cultural appreciation, sustainability and empowerment.
Choose from our gorgeous collection of handmade bracelets, earrings and necklaces and we’ll ship your selection straight to your doorstep. Every purchase supports women artisans and their children’s education.
We invite you to embrace the rich cultural heritage of Kenya, and value the diversity and craftsmanship inherent in the jewelry. From sourcing materials to manufacturing, the production of Pendeza jewelry supports environmental responsibility and social well-being.
“I identify as a Maasai who grew up in the southern part of Kenya four hours’ drive from the capital city of Nairobi,” says Tony. “Having been someone who has had lots of exposure and received great education I am working to make a better life for my people back in the village.”
When Tony was a youth, his father made sure that he learned the traditional ways of herding cattle and goats, even as he was also privileged to attend school in Nairobi. As a result, Tony gained a deep appreciation and understanding of his Maasai heritage.
“Many of the Maasai in my village live under great poverty, surviving on less than $2 per day. Grazing lands have become scarce of late. Population growth and rapid urban development have pressured the Maasai community to change their lifestyles,” Tony reflects. “I really appreciate my Maasai people and understand their struggles. I want to make life better for my people.”
“Our dream at Pendeza is to help the women start their own small businesses that will help support families and pay school fees for their children to go to school. We are hoping that Pendeza business will empower both Maasai women and school-aged children.”
Learn more about Tony and Peggy and shop all jewelry and accessories online at pendezajeweleryaccessories.com
Read the story on VTDigger here: Experience Pendeza, a Swahili name for “beautiful”.