Screenshot of Gov. Ron DeSantis in Florida Democratic Party ad.
With Republicans holding a more than 1 million voter-registration lead going into next month’s election, the Florida Democratic Party is making an explicit pitch to nonparty-affiliated voters in a new digital ad that begins airing Thursday and will run up to Election Day.
Called “Gone Too Far” and narrated by former North Florida Democratic U.S. Rep. Allen Boyd Jr., the 30-second ad (available on Facebook, Instagram Reels, and “connected TV placements,” according to an official) hits the Republican Party of Florida on high property insurance rates (with footage of people being rescued from a flooded apartment complex in Clearwater); the six-week abortion ban; and school book bans that have taken place in the Sunshine State in the past few years.
More than 3.5 million NPA voters are registered in Florida, more than a quarter of the electorate.
“Republican politicians have gone too far,” Boyd says in the ad. “Their job is to protect our interests — not theirs. Vote to protect freedom in Florida on Nov. 5.”
“NPAs are the fastest growing electorate in the state and we’re talking to them directly,” said Florida Democratic Party Chair Nikki Fried in a written statement. “Voters are rejecting extremism, and this ad speaks to the new and unlikely coalition of voters we need to win in November.”
In the two most prominent races on the statewide ballot, president and U.S. Senate, the Republican nominees have maintained solid leads throughout the election cycle. Donald Trump leads Kamala Harris by an average of 8 points, 50%-42%, according to RealClearPolitics.
In the U.S. Senate contest, Republican incumbent Rick Scott maintains a 6% lead over Democratic candidate Debbie Mucarsel-Powell, 49%-43%, also according to the RealClearPolitics average.