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When Corinne Prevot was attending high school and ski racing at Burke Mountain Academy in 2008, her colorful hand-sewn hats were an instant hit with her friends and fellow racers. As she moved on to attend Middlebury College, where she raced on the ski team, her stretchy form-fitting hats continued to be a hot item both around campus and on the ski racing circuit, where she sold them from a shoebox.
With lots of enthusiasm but little business acumen, Prevot turned her side hustle into the clothing brand Skida (Swedish for “skiing”). Her signature hats and neck gaiters can now be found everywhere from New York City to California to the Green Mountains. A Skida neck gaiter was recently featured in a New York Times Wirecutter column about the best sun-protective clothing.
Prevot, 32, now has more than two dozen employees, mostly young women. Skida has expanded to make pants, running wear, and even mittens. The business is headquartered in Burlington but much of the clothing is sewn by women working from their homes all around the Northeast Kingdom and beyond.
Just down the road in Randolph is another young entrepreneur who is innovating with a traditional brand. Sam Hooper is the 30-year old owner and president of Vermont Glove in Randolph, the century-old business that he bought in 2018.
Vermont Glove is one of the last glove companies left in the U.S. It makes high quality hand-stitched goat leather gloves. The gloves are considered the gold standard among utility lineman who use them to handle powerlines. The company also makes popular gloves for gardeners, skiers, and others.
Prevot said that the key to Skida’s success is that the brand conveys a “sense of joy and self-expression. And I think that that’s kind of what propelled us forward year after year, especially as our market becomes more crowded.”
Skida also distinguishes itself by its public stance in support of abortion rights, including donating to national abortion access funds and the campaign for Vermont’s Reproductive Liberty Amendment, which passed in 2022 with 77 percent of voters in support.
Prevot said that her business is “value aligned. And I think just when we look at the makeup of our team and our organization and our culture, women’s rights is a really important thing for us to stand behind.” More recently, Skida raised money for Vermont flood victims.
Vermont Glove is also mission driven. When the Covid pandemic hit, Hooper transformed his manufacturing facility to make masks and personal protective gear, which were distributed free to towns and hospitals around Vermont.
“There was a need, and we had a skill to meet it, so we wanted to step up and do our part,” said Hooper, adding that his goal was also “to keep people employed.” At one point, Vermont Glove’s mask making operation was threatened by a shortage of elastic for ear loops. Skida “saved the day” by providing the elastic. Hooper and Provot have lately collaborated on a line of Skida mittens that are made by Vermont Glove.
Vermont’s labor and housing shortages have impacted both businesses. For Vermont Glove to grow, new employees needed housing, which is in short supply in Vermont. So Hooper recently bought a former inn and converted it into 10 units of affordable housing for his employees and the community. “It’s given us the ability to hire new employees and it creates a stepping stone for current and future employees,” he explained.
What does success look like for these young entrepreneurs?
“Sustainable growth where we can still have a significant impact on our local community through meaningful job creation, and continued product quality (compared) to what is out there,” said Hooper.
For Prevot, “Success would be for the Skida brand to be cherished and loved and that people continue to find joy in our products, and that it keeps them warm in the winter — and that we still have winter.”
Read the story on VTDigger here: Vermont Conversation: Corinne Prevot of Skida and Sam Hooper of Vermont Glove on making it in Vermont.